The CRM handbook : a business guide to customer relationship management
Dyche, Jill
The CRM handbook : a business guide to customer relationship management by Jill Dyche - Delhi: Dorling Kindersley (India) Pvt. Ltd. 2007 - 331p., glos. 24 cm x 18 cm - Addison-Wesley information technology series .
8177587625
analytical CRM
case study
crm in marketing
customer relations
customer service
e business
management
sales force automation
658.812 / DYC
The CRM handbook : a business guide to customer relationship management by Jill Dyche - Delhi: Dorling Kindersley (India) Pvt. Ltd. 2007 - 331p., glos. 24 cm x 18 cm - Addison-Wesley information technology series .
8177587625
analytical CRM
case study
crm in marketing
customer relations
customer service
e business
management
sales force automation
658.812 / DYC