The CRM handbook : a business guide to customer relationship management

Dyche, Jill

The CRM handbook : a business guide to customer relationship management by Jill Dyche - Delhi: Dorling Kindersley (India) Pvt. Ltd. 2007 - 331p., glos. 24 cm x 18 cm - Addison-Wesley information technology series .

8177587625


analytical CRM
case study
crm in marketing
customer relations
customer service
e business
management
sales force automation

658.812 / DYC
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