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Marketing communication : contexts, contents and strategies

Fill, Chris

Marketing communication : contexts, contents and strategies by Chris Fill - 2nd ed. - Hertfordshire: Prentice Hall Europe 1998 - xxiii, 656p., ind. 25 cm x 19 cm

ISBN: 0130102296

Subjects--Topical Terms:
advertising
buyer information
communication industry
communication marketing
environmental context
financial resources
internal marketing communication
marketing channels
marketing research
media
media planning
personal selling
public relations
sales promotion
sales promotion
sponsorship
strategies

Dewey Class. No.: 658.802 / FIL

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