Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny
Braunstein, Marc
Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny by Marc Braunstein and Edward H. Levine - Delhi: Addison Wesley Longman Pte. Ltd. 2001 - xx, 380p., glos., bib., ind. 24 cm x 16 cm
817808225X
brand heat
brand name products
branding
internet channel
internet econimics
internet marketing
marketing communication
online advertising
online customer
online sales promotion
virtual PR
658.827 / BRA
Deep branding on the internet : understanding and increasing the impact of the web on your brands, your marketing plans, and your company's destiny by Marc Braunstein and Edward H. Levine - Delhi: Addison Wesley Longman Pte. Ltd. 2001 - xx, 380p., glos., bib., ind. 24 cm x 16 cm
817808225X
brand heat
brand name products
branding
internet channel
internet econimics
internet marketing
marketing communication
online advertising
online customer
online sales promotion
virtual PR
658.827 / BRA