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Services marketing : people, technology, strategy

Lovelock, Christopher

Services marketing : people, technology, strategy by Christopher Lovelock - New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 - xviii, 717p., ind. 24 cm x 18 cm

ISBN: 8178083523

Subjects--Topical Terms:
balancing demand and capacity
cases
customer behaviour
customer education and service promotion
enhancing value by improving quality and productivity
international and global strategies
leadership
managing relationships
marketplace
pricing strategies
service management
service strategy

Dewey Class. No.: 658.804 / LOV

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