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Marketing across cultures

Usunier, Jean-Claude

Marketing across cultures by Jean-Claude Usunier - 3rd ed. - London: Pitman Publishing 1999 - xv, 627p., ind. 24 cm x 17 cm

ISBN: 0130116682

Subjects--Topical Terms:
consumers
cross cultural market research
cultural process
export marketing
global marketing
intercultural communication
intercultural marketing communications
international business enterprises
international marketing
marketing decision
product policy

Dewey Class. No.: 658.848 / USU

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