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Brands in the balance : meeting the challenges to commercial identity

Drawbaugh, Kevin

Brands in the balance : meeting the challenges to commercial identity by Kevin Drawbaugh - Delhi: addison Wesley Longman (Singapore) Pte. Ltd. 2001 - vii, 278p., bib., ind. 24 cm x 16 cm

ISBN: 8178084392

Subjects--Topical Terms:
brands
company
internet
marketplace
society

Dewey Class. No.: 658.827 / DRA

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