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A framework for marketing management

Kotler, Philip

A framework for marketing management by Philip Kotler - New Delhi: Person Education (Singapore) Pte. Ltd. 2002 - xv, 352p., glos., ind. 24 cm x 18 cm

ISBN: 8178085836

Subjects--Topical Terms:
brands
buyer behaviour
consumer market
customer satisfaction
delivering marketing programs
marketing
marketing opportunities
online marketing
product line

Dewey Class. No.: 658.8 / KOT

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