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Understanding the consumer

Szmigin, Isabelle

Understanding the consumer by Isabelle Szmigin - New Delhi: Response Books 2003 - vi, 202p., bib., ind. 24 cm x 16 cm

ISBN: 8178293323

Subjects--Topical Terms:
conspicuous consumption
consumer behavior
consumer oriented approach to marketing
creative consumer
marketplace
new products
production and consumption

Dewey Class. No.: 658.8342 / SZM

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