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Advertising, principles and practices

Wells, William

Advertising, principles and practices by William Wells, John Burnett and Sandra Moriarty - Engelwood Cliff:: Prentice Hall 1992 - xxiv, 692p., app., glos., ind. 28 cm x 22 cm

ISBN: 0130162051

Subjects--Topical Terms:
advertising
advertising agencies
broadcast media
campaigns
consumer audience
creative process
ethics
evaluative research
how advertising works
international
marketing process
media buying
media strategy
planning
print other media
public relations
regulation
slaes promotion
strategic research

Dewey Class. No.: 659.1 / WEL

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