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McQuali's mass communication theory

McQuail, Denis

McQuali's mass communication theory by Denis McQuail - 5th ed. - New Delhi: Vistaar Publication 2005 - vii, 616p., glos., ref., ind. 24 cm x 19 cm

ISBN: 8178295350

Subjects--Topical Terms:
audiences
culture
global mass media
mass communication
mass media
media culture
media genres
media organisation
new media
political communication

Dewey Class. No.: 302.2301 / MCQ

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