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Advertising in India : trends and impact

Gupta, Om

Advertising in India : trends and impact by Om Gupta - Delhi: Kalpaz Publications 2005 - 232p., ind. 22 cm x 15 cm

ISBN: 8178353083

Subjects--Topical Terms:
advertising
agency impact
business communication
consumer targeting
ethics
history
media
rural India
scanning advertisement
sex
women potrayal

Dewey Class. No.: 659.0954 / GUP

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