Brand management : perspectives and practices

Das, Naveen (ed.)

Brand management : perspectives and practices - Hyderabad: ICFAI Press, 2002. - x, 188p., ref. 23 cm x 16 cm - Marketing series .

8178810719


brand building
brand equity
brand strategy
brand valuation
branding
building business
building retail brands
case study
consumer service
diversification strategy
marketing strategy
perspectives on branding
techno brand

658.827 / BRA
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