Normal view MARC view ISBD view

Total brand management : an introduction

Chaturvedi, Braj Mohan (ed.)

Total brand management : an introduction - 1st ed. - Hyderabad: ICFAI University Press, 2004. - viii, 179p., ind. 23 cm x 16 cm

ISBN: 8178813823

Subjects--Topical Terms:
activation
brand architecture
brand management
branding strategy
evaluation of branding
extension
loyalty
new millennium
positioning

Dewey Class. No.: 658.827 / TOT

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)