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Consumer behaviour : implications for marketing strategies

Krishna, G. Radha (ed.)

Consumer behaviour : implications for marketing strategies - Hyderabad: ICFAI University Press, 2004. - x, 180p., bib., ind. 23 cm x 16 cm

ISBN: 8178814048

Subjects--Topical Terms:
children markets for the marketers
consumerism
e commerce
human behaviour
lifestyle and culture values
market segmentation
marketplace
Public relation
urban consumer

Dewey Class. No.: 658.8342 / CON

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