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Corporate branding : concepts and cases

Suresh, K. (ed.)

Corporate branding : concepts and cases - Hyderabad: ICFAI University Press, 2005. - vii, 187p., app., bib., glo., ind. 23 cm x 16 cm

ISBN: 8178815516

Subjects--Topical Terms:
Asian Paint
branding strategy
cases
corporate advertising
Dr. Reddy
Intel outside
Lucent Technology
responsibility
Toyota

Dewey Class. No.: 658.827 / COR

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