The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world
Lieberman, Al
The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate - New Jersey: Pearson Education, Inc. 2002 - xxxiii, 345p., ind. 24 cm x 16 cm
0130293504
cable television and broadcast satellite
entertainment marketing
music
network tv syndication and radio
sports
travel and tourism
658.8 / LIE
The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate - New Jersey: Pearson Education, Inc. 2002 - xxxiii, 345p., ind. 24 cm x 16 cm
0130293504
cable television and broadcast satellite
entertainment marketing
music
network tv syndication and radio
sports
travel and tourism
658.8 / LIE