The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world

Lieberman, Al

The entertainment marketing evolution : bringing the moguls, the media, and the magic to the world by Al Lieberman with Patricia Esgate - New Jersey: Pearson Education, Inc. 2002 - xxxiii, 345p., ind. 24 cm x 16 cm

0130293504


cable television and broadcast satellite
entertainment marketing
music
network tv syndication and radio
sports
travel and tourism

658.8 / LIE
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