Environmental marketing : strategies, practice, theory, and research
Polonsky, Michael Jay (ed.)
Environmental marketing : strategies, practice, theory, and research - Mumbai: Jaico Publishing House, 2004. - xxii, 415p., ind. 25 cm x 16 cm - Haworth marketing resources .
8179923800
conservation consumer
eco attitudes and eco behaviour
ecological concerned consumer
ecological imperative
green strategy and public policy
marketing segments
product management
reverse channel system
social responsibility of business
658.802 / POL
Environmental marketing : strategies, practice, theory, and research - Mumbai: Jaico Publishing House, 2004. - xxii, 415p., ind. 25 cm x 16 cm - Haworth marketing resources .
8179923800
conservation consumer
eco attitudes and eco behaviour
ecological concerned consumer
ecological imperative
green strategy and public policy
marketing segments
product management
reverse channel system
social responsibility of business
658.802 / POL