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Handbook of niche marketing : primciples and practice

Dalgic, Tevfik (ed.)

Handbook of niche marketing : primciples and practice - Mumbai: Jaico Publishing House 2007 - xxii, 256p., ind. 24 cm x 16 cm

ISBN: 8179926257

Subjects--Topical Terms:
approach for identifying cannibalization within product line extensions and multibrand strategies
case studies
crafting a niche in a crowded market
ecological niche theory approach to the measurement of brand competition
hotel managers
market segmentation
niche marketing revisited
out in the market
principles of global niche marketing strategies
technological entrepreneurial firms
visual approach for identifying consumer satisfaction niches

Dewey Class. No.: 658.4 / HAN

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