Brands, trademarks and advertising
Ryder, Rodney D.
Brands, trademarks and advertising by Rodney D. Ryder - New Delhi: LexisNexis Butterworths India 2003 - xxiii, 482p., ann., ind. 23 cm x 15 cm
8180380270
advertising and promotion
brand management
brand stretching and merchandising
brand structure
checklist for industry
commercial advertising code over all India radio
comparative advertising
digital brand management
product packaging
protecting product apearance
658.827 / RYD
Brands, trademarks and advertising by Rodney D. Ryder - New Delhi: LexisNexis Butterworths India 2003 - xxiii, 482p., ann., ind. 23 cm x 15 cm
8180380270
advertising and promotion
brand management
brand stretching and merchandising
brand structure
checklist for industry
commercial advertising code over all India radio
comparative advertising
digital brand management
product packaging
protecting product apearance
658.827 / RYD