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Brand management

Sagar, Mahim

Brand management by Mahim Sagar, Deepali Singh, D. P. Agrawal and Achintya Gupta - New Delhi: Ane Books Pvt. Ltd. 2009 - 214p. 23 cm x 15 cm

ISBN: 8180522830

Subjects--Topical Terms:
awareness
brand equity
brand positioning
carrier of brand identity
case studies
communication
customer's perception
development of brands
ethical brand positioning
identity
image
personality
product life cycle
product management
world's top 50 intrenational brands

Dewey Class. No.: 658.827 / BRA

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