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Kleppner's advertising procedure

Russell, J. Thomas

Kleppner's advertising procedure by J. Thomas Russell and W. Ronald Lane - 15th ed. - New Jersey: Prentice Hall International, Inc. 2002 - xvii, 697p., glo., ind. 28 cm x 21 cm

ISBN: 013042577X

Subjects--Topical Terms:
advertising managing
advertising role
agencies
brand planning
creating
economic
media
research in advertising
retails
sales promotion
social effects
target marketing
television commercial
trademark

Dewey Class. No.: 659.1 / RUS

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