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Role of cyber marketing in influencing consumer buying behaviour

Sakkthival, A. M.

Role of cyber marketing in influencing consumer buying behaviour by A. M. Sakkthival and Bishnupriya Mishra - New Delhi: Mahamaya Publishing House 2005 - xvi, 254p., ref. 22 cm x 14 cm

ISBN: 8183250203

Subjects--Topical Terms:
consumer buying process
cyber marketing
e commerce
India
internet impact
research methodology

Dewey Class. No.: 658.8 / SAK

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