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Customer share marketing : how the world's great marketers unlock profits from customer loyalty

Osenton, Tom

Customer share marketing : how the world's great marketers unlock profits from customer loyalty by Tom Osenton - New Jersey: Financial Times Prentice Hall 2002 - xxvii, 284p., ind. 24 cm x 16 cm

ISBN: 0130671673

Subjects--Topical Terms:
customer loyalty
market share
marketing
relationship marketing
retailing customers

Dewey Class. No.: 658.8 / OSE

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