Marketing channels : infomercials and the future of television marketing
Evans, Craig Robert
Marketing channels : infomercials and the future of television marketing by Craig Robert Evans - Englewood Cliffs: Prentice Hall 1994 - xxv, 308p., app., bib., glos., ins. 23 cm x 15 cm
0130751510
broadcasting
cable
chaos
competition
customer service
length commercials
marketing channel
programs
television advertising
television's interactive future
659.143 / EVA
Marketing channels : infomercials and the future of television marketing by Craig Robert Evans - Englewood Cliffs: Prentice Hall 1994 - xxv, 308p., app., bib., glos., ins. 23 cm x 15 cm
0130751510
broadcasting
cable
chaos
competition
customer service
length commercials
marketing channel
programs
television advertising
television's interactive future
659.143 / EVA