Case in strategic marketing (CSM)

Rosenthal, David

Case in strategic marketing (CSM) by David Rosenthal and Lew G. Brown - New Jersey: Prentice Hall, Inc. 2000 - xiii, 610p., app. 26 cm x 21 cm

0130863599


buyer behaviour
comprehensive case
industrial structure
Ito-Yokado
Kodak
market
price
product
promotion
segmentation
social responsibility
supply chain and distribution

658.800926 / ROS
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