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Cases in advertising and communications management

Greyser, Stephen A.

Cases in advertising and communications management by Stephen A. Greyser and Kopp, Robert J. - 3rd ed. - New Jersey: Prentice Hall;Englewood Cliffs 1992 - xvii, 681p. 24 cm x 18 cm

ISBN: 0131161385

Subjects--Topical Terms:
advertising
appraising messages
budgeting
cases
communications tools
direct marketing
evaluation
market identification
media strategy
opportunities
planning
positioning
product
roles
sales promotion
social context

Dewey Class. No.: 659.1 / GRE

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