Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty

Thompson, Harvey

Who stole my customer ? : winning strategies for creating and sustaining customer Loyalty by Harvey Thompson - New York: Prentice Hall 2003 - xiv, 210p., ind. 24 cm x 16 cm

0131453564


customer defection
customer loyalty
customer relations
customer satisfaction
opportunity
product vs. service slices
risk
understanding loyalty
winning customer experience

658.8343 / HUG
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