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Pratical marketing research : an integrated global perspective

Holbert, Neil Bruce

Pratical marketing research : an integrated global perspective by Neil Bruce Holbert and Mark W. Speece - New Jersey: Prentice Hall 1993 - x, 302p., app., notes, ref., ind. 23 cm x 17 cm

ISBN: 0131459546

Subjects--Topical Terms:
analysis
below the line
concept
identifying problem
market study
marketing research
name research
new products
observation
package
place
positioning research
price testing
process
product itself
promotion advertising
research design
speculations
test marketing

Dewey Class. No.: 658.83 / HOL

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