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The wall street journal on marketing

Alsop, Ronald

The wall street journal on marketing by Ronald Alsop and Bill Abraham - New Delhi: Universal Book Store 1992 - x, 294p., ref. 22 cm x 14 cm

ISBN: 8185274444

Subjects--Topical Terms:
advertising campaigns
advertising styles
changing consumers
corporate strategy
new products
packaging and promotion
retailing and distribution
selling services
world market

Dewey Class. No.: 658.8 / ALS

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