Normal view MARC view ISBD view

Marketing management

Cravens, David W.

Marketing management by David W. Cravens, Gerald E. Hills and Robert B. Woodruff - Delhi: All India Traveller Bookseller 1994 - xx, 714p., ind. 24 cm x 18 cm

ISBN: 8185386927

Subjects--Topical Terms:
advertising
analyzing situation
buying behaviour
consumer markets
distribution
forecasting
implementation
industrial markets
market measurement
marketing planning
marketing role
marketing strategy
new product development
positioning
pricing
product decisions
programme design
segmentation
targeting

Dewey Class. No.: 658.802 / CRA

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)