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Handbook of pharmaceutical marketing in India

Rao, S. V. R.

Handbook of pharmaceutical marketing in India by S. V. R. Rao - Bangalore: Panther Publishers Privet Limited 1998 - v, Secsone Wies 24 cm x 18 cm

ISBN: 8185457441

Subjects--Topical Terms:
corporate scoreboard
crystal ball
excellence in marketing
game plan
GMP
market
new product
personal selling
pharmaceutical industry
place
policy
power
prescription
price
product
promotion
public relations

Dewey Class. No.: 658.809615 / RAO

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