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Consumer behavior in marketing strategy

Howard, John A.

Consumer behavior in marketing strategy by John A. Howard - New Jersey: Prentice Hall Inc. 1989 - xix, 375p., glos., ind. 24 cm x 17 cm

ISBN: 0131696408

Subjects--Topical Terms:
consumer behavior
decision model
nonlinear relations
organisational buying
Policy
problem solving
satisfaction and feedbacks
socio cultural environment

Dewey Class. No.: 658.8342 / HOW

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