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Advertising manager's handbook

Stansfield, Richard H.

Advertising manager's handbook by Richard H. Stansfield - 3rd ed. - New Delhi: UBS Publisher's Distributors Ltd. 1993 - 1088p., app.,ind. 22 cm x 15 cm

ISBN: 8185674701

Subjects--Topical Terms:
Advertising agency
advertising message
budget
campaign
copy
corporate advertising
direct mail
media
readership measurement
trade shows

Dewey Class. No.: 659.1 / STA

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