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Direct mail and mail order handbook

Hodgson, Richard S.

Direct mail and mail order handbook by Richard S. Hodgson - 3rd ed. - New Delhi: UBS Publishers' Distributors 1980 - 1538p., app. 23 cm x 15 cm

ISBN: 8185674841

Subjects--Topical Terms:
basics
computer
couponing
direct mail
format
fund raising
industrial
mail order
mailing list
merchandising
planning
printing
promoting services
retail
sampling
syndicated mailing

Dewey Class. No.: 659.133 / HOD

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