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Marketing management: theory, process, and practice - in the indian context

Kapur, S. K.

Marketing management: theory, process, and practice - in the indian context by Sudarshan Kr. Kapur - 1st ed. - Gurgaon: S. K. Publishers 1997 - 379p., bib., ind. 23 cm x 14 cm

ISBN: 8185701091

Subjects--Topical Terms:
advertising
communication
consumer
distribution channels
environment and challenges
information system
international marketing
management
marketing
performance
philosophy
pricing
product
promotion
research
segmentation and market targeting
social role of managers
strategic planning

Dewey Class. No.: 658.8 / KAP

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