Strategic pharmaceutical marketing

Smarta, Raja B.

Strategic pharmaceutical marketing by Raja B. Smarta - New Delhi: Wheeler Publishing 1994 - xvii, 289p., bib., ind. 24 cm x 16 cm

8185814511


evolution dynamics of physician patient therapy interaction
implementation
Indian environment
leverage through positioning
operationalizing the strategies
pharmaceutical marketing
role impact of communication promotion
segmentation
strategic advantage
strategic marketing impact review

658.8 / SMA
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