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Total quality marketing : what has to come next in sales marketing and advertising

Fraser-Robinson, John

Total quality marketing : what has to come next in sales marketing and advertising by John Fraser-Robinson and Pip Mosscrop - Allahabad: Wheeler Publishing 1995 - 256p., bib., ind. 23 cm x 15 cm

ISBN: 8185814589

Subjects--Topical Terms:
buying
client agency
communications
economy
marketing ideas
media explosion
method to make changes
new demands
new workplaces
quality
selling ideas
selling style
technology

Dewey Class. No.: 658.802 / FRA

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