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Crisis marketing : when bad things happen to good companies

Marconi, Joe

Crisis marketing : when bad things happen to good companies by Joe Marconi - New Delhi: Affiliated East-West Press Pvt. Ltd. 1992 - ix, 216p., app., ind. 22 cm x 14 cm

ISBN: 8185938016

Subjects--Topical Terms:
marketing
marketing ethics
marketing process
relationship marketing
strategic approach

Dewey Class. No.: 658.8 / MAR

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