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Consumer behaviour : in Indian context

Srivastava, K. K.

Consumer behaviour : in Indian context by K. K. Srivastava and Sujata Khandai - New Delhi: Galgotia Publishing Company 2002 - xvii, 605p., ind. 24 cm x 18 cm

ISBN: 8185989834

Subjects--Topical Terms:
customer orientation
customer relationship
influences on consumer behaviour
lifestyle
market segmentation
motivation
outlets selection

Dewey Class. No.: 658.8342 / SRI

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