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Marketing communication and advertising

Bhatia, R. C.

Marketing communication and advertising by R. C. Bhatia - New Delhi: Galgotia Publishing Company 2003 - xii, 390p. 24 cm x 18 cm

ISBN: 8185989931

Subjects--Topical Terms:
advertising
advertising budget
advertising media
brand
campaign
campaign Rasna
communication
consumer behaviour
corporate advertising
distribution
electronic media
market research
marketing
marketing environment
organisation
promotional media
public relations
sales management
sales promotion

Dewey Class. No.: 658.8 / BHA

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