Advertising : concept and copy
Felton, George
Advertising : concept and copy by George Felton - Englewood Cliffs: Prectice-Hall, Inc 1994 - xii, 356p., ind. 27 cm x 21 cm
0131896555
advertising genres
analyze marketplace
body copy
creating advertising strategy
graphic design
headlines visual
kinds of strategy
metaphors
power of fact personality
radio
reach your product
reversal
toolbox
TV
two-fers
understand consumer behaviour
vouce
write strategy management
writing well
659.1322 / FEL
Advertising : concept and copy by George Felton - Englewood Cliffs: Prectice-Hall, Inc 1994 - xii, 356p., ind. 27 cm x 21 cm
0131896555
advertising genres
analyze marketplace
body copy
creating advertising strategy
graphic design
headlines visual
kinds of strategy
metaphors
power of fact personality
radio
reach your product
reversal
toolbox
TV
two-fers
understand consumer behaviour
vouce
write strategy management
writing well
659.1322 / FEL