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International marketing : a cultural approach

Usunier, Jean-Claude

International marketing : a cultural approach by Jean-Claude Usunier - London: Prentice Hall International Ltd. 1993 - xiii, 494p., app., ind. 23 cm x 17 cm

ISBN: 0131945807

Subjects--Topical Terms:
communication
cross culture market research
cultural process
culture
export marketing social aspect
global marketing
intercultural communication
intercultural marketing negotiations
international business enterprises social aspect
language
marketing
nationality

Dewey Class. No.: 658.848 / USU

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