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Rural marketing : thrust and challenges

Rahman, Samiuddin, M. (ed.)

Rural marketing : thrust and challenges - New Delhi: National Publishing House 1997 - xii, 420p. 23 cm x 15 cm

ISBN: 8186803149

Subjects--Topical Terms:
case studies
consumer behaviour
co-operative
distribution
growth
information systems
needs
problems
rural market
rural marketing
specifics
strategies

Dewey Class. No.: 658.81734 / RUR

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