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Introduction to social marketing

Mukherji, G. B.

Introduction to social marketing by G. B. Mukherji - New Delhi: Indian Research Press 2004 - xv, 294p., ann., bib. 24 cm x 16 cm

ISBN: 818835306X

Subjects--Topical Terms:
development
essentials marketing
social marketing
understanding behaviour

Dewey Class. No.: 658.8 / MUK

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