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Brand valuation : concepts and applications

Kambhammettu,Shyam Shunder (ed.)

Brand valuation : concepts and applications - Hyderabad: Le Magnus University Press, 2005. - xvi, 243p. 21 cm x 14 cm

ISBN: 8189333097

Subjects--Topical Terms:
brand equity
branding
brands and tax planning
intellectual capital
leverage brands
trademarks
understanding

Dewey Class. No.: 658.827 / BRA

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