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Brand management : text and cases

Kumar, Ajay

Brand management : text and cases by Ajay Kumar - Delhi: Wisdom Publications 2005 - 225p., ref. 24 cm x 19 cm

ISBN: 8189547003

Subjects--Topical Terms:
brand
equity
extension
global branding
integrated brand management
media
personality
positioning
service
strategic brand management
strategy
technology
valuation

Dewey Class. No.: 658.827 / KUM

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