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Publicity and public relations

Doty, Dorothy I.

Publicity and public relations by Dorothy I. Doty and Marilyn Pincus - 2nd ed. - Chennai: Westland Books Pvt. Ltd. 2007 - ix, 208p., ind. 19 cm x 13 cm

ISBN: 8189975315

Subjects--Topical Terms:
market segments
networking
photography
position on positioning
public relations
publicity campaing
writing news release

Dewey Class. No.: 659.2 / DOT

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