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Marketing strategy and competitive positioning

Hooley, Graham J.

Marketing strategy and competitive positioning by Graham J. Hooley, John A. Saunders and Nigel F. Piercy - 2nd ed. - Hertfordshire: Prentice Hall Europe 1998 - xiii, 482p., ind. 24 cm x 17 cm

ISBN: 0133712532

Subjects--Topical Terms:
competitive market analysis
future competitive positions
identifying current
management
marketing strategy
positioning strategies
target marketing

Dewey Class. No.: 658.802 / HOO

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