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How to make your advertising make money

Caples, John

How to make your advertising make money by John Caples - London: Prentice-Hall International, Inc. 1983 - 383p., ind. 23 cm x 15 cm

ISBN: 0134235908

Subjects--Topical Terms:
advertising
cases
editorial style ads
ideas
sell products and service
successful advertising
television commercial
tips on copywriting
words and phrases
write headlines
write radio commercials

Dewey Class. No.: 659.1 / CAP

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