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Industrat : the strategic industrial marketing simulation

Larreche, Jean-Claude

Industrat : the strategic industrial marketing simulation by Jean-Claude Larreche and David Weinstein - Englewood Cliffs: Prentice Hall 1988 - xii, 194p., glos., app., ind. 28 cm x 21 cm

ISBN: 0134591577

Subjects--Topical Terms:
administructure of industart firm
excution
industart procedure
industrail competitive setting
information for marketing strategies

Dewey Class. No.: 658.802 / LAR

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